Twitter Gets Deal to Stream NFL Thursday Games
Twitter has won the rights to stream the National Football League’s Thursday night games online, the league said Tuesday.
“This fall Thursday Night Football will be streamed live @twitter so fans will see more of this,” NFL Commissioner Roger Goodell tweeted Tuesday morning, accompanied by a video compilation of football highlights. The tweet came from Mr. Goodell’s verified Twitter account, though the tweet hasn’t been confirmed. It is Mr. Goodell’s first tweet since September 2014.
The NFL has teased the idea of a partnership with an Internet company for years, with its boldest step coming in October, when Yahoo won a bid for the league’s first streaming-only broadcast, a game between the Buffalo Bills and Jacksonville Jaguars. The event was an experiment for the NFL, which wanted to see how viewers, advertisers and technology companies would respond to games on digital platforms. The Yahoo game drew 2.36 million viewers.