Coors Light Sued Because It’s Not Always from the Rockies

Truth in beer advertising has become a hot legal topic over the past couple years.

According to Courthouse News, a lawsuit has been filed in Florida alleging that MillerCoors deceptively marketed Coors Light, saying the beer is “brewed with pure Rocky Mountain spring water” when, in fact, Coors Light is often brewed at facilities nowhere near the Rocky Mountains.

The class action suit claims that though Coors still operates a brewery in Colorado, “it is no longer the sole origin of the Coors brand of beers … Defendants now brew Coors Light in various breweries located throughout the United States but nowhere near the Rocky Mountains,” reads a document quoted by Courthouse. Despite this, however, the plaintiff argues that the brand still prominently features the mountains in their advertising. “Based on this and other marketing by defendants, reasonable consumers believe that Coors Light sold in the U.S. through defendants is exclusively brewed in the Rockies, and not in other parts of the United States,” the plaintiff writes.

Some of the slogans specifically cited include “Proudly brewed in the Rocky Mountain tradition,” “Our Mountain is brewing the World’s most refreshing beer,” and “Born in the Rockies.” I’m no lawyer, but those all seem pretty ambiguous to me.

Source: Coors Light Sued Because It’s Not Always from the Rockies | FWx


About Sin City Examiner

Rocktographer(Live Music Photographer), Motorsports & Beach Sports Photographer, based in Las Vegas & the Beach Cities in California; Website Developer, Food & Drink Photographer, Enthusiast and Critic with No-Sugar-Coating Reviews, Sports Handicapper, etc. No longer on Facebook, due to being discriminated against for using Fake Names, unlike the 'Drag Queens' of the GLBT Community that are allowed to do so. I urge everyone that reads this to leave Facebook for easier use at ( ) & ( )

Posted on March 2, 2016, in Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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