How To Avoid Super Bowl 50 Scams
With Super Bowl 50 at Levi’s Stadium in Santa Clara, California, just days away from kickoff, experts are warning sports fans to beware of vendors selling fake tickets and merchandise. Counterfeiters are using increasingly sophisticated techniques to trick customers out of their money before the Big Game, both in person and online.
Scalpers have been selling tickets and sports merchandise at stalls and outside stadiums for decades. But the rise of e-commerce has added a new dimension to the fight against counterfeiters. Federal authorities have seized an estimated $39 million worth of fake sports-related gear since last year’s Super Bowl alone, U.S. Immigrations and Customs Enforcement Director Sarah Saldana said in a press release Thursday.
Experts estimate that a mere 1% of Super Bowl ticket sales involve counterfeits. But with the average price of a Super Bowl 50 ticket hovering near $5,000 this week and the cheapest available seats selling for more than $3,000, a bad buy can be a crippling blow to a victim’s finances.
“The problem is that they’re just devastating for the people that get affected by them,” said Steve McFarland, President and CEO of the Better Business Bureau of Los Angeles and Silicon Valley.