Caffeinated Peanut Butter Under Attack — Grub Street
A Massachusetts start-up says it has made getting a caffeine jolt as easy as licking the back of a peanut-butter spoon. The product, STEEM, or “the greatest thing you never knew you wanted,” is half creamy, delicious spread, half rocket fuel, as just a mere tablespoon is said to deliver 85 milligrams of caffeine. It’s a plain PB&J;, in other words, amped up to two cups of coffee.
The co-founders, a trio of friends (one with a culinary background), are marketing it to athletes and as a purported hangover cure. They hopped it full of more caffeine than a Red Bull, but did it so the green-coffee extract (which they sweetened up with agave nectar) mixes with the fat in the peanut butter for a slower release that doesn’t cause a sugar crash.