Watermelons consist of naturally purified water, electrolytes and other essential nutrients: In other words, they’re just itching for a run through a cold press. Hydrating has never been more…well, logical! The fact of the matter is that watermelons are hardy as all get-out. They grow best and sweetest where it’s dry (not wet, as some assume), and they grow rampant — so rampant, in fact, that 800 million pounds of watermelon go unused in America every year. Seeing as 92 percent of watermelon is pure water, that’s a prime juicing material bounty. And harvest they do — the good folks at new beverage company WTRMLN WTR are snatching up every unused melon they can get their hands on.
I went to the brand’s headquarters in New York City’s Flatiron District — I actually walked there in order to work up a hearty summer thirst — to chat with cofounder and CEO Jody Levy and her bustling team of watermelon elves. Just kidding, that’s not how it works.
Move Over, Coconuts: Watermelon Water Is The Way To Hydrate | Food Republic.