Starbucks’ New Holiday Drink Could Take Down the Pumpkin Spice Latte


It’s the most caffeinated time of year.

Starbucks is declaring the start of holiday season with a new seasonal drink: the chestnut praline latte.

The coffee chain will debut the beverage, its first new holiday drink in five years, in stores nationwide on Nov. 12, Starbucks confirmed to The Huffington Post. The chestnut praline latte was available in limited markets last year.

Other winter drinks include the gingerbread latte and the peppermint mocha latte. Starbucks will release its famous red seasonal cups on Nov. 1.

The introduction of the new drink could be due to a dip in sales during the 2013 holiday season, Starbucks CEO Howard Schultz alluded to in a statement.

Holiday 2013 witnessed a seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared to significant growth in online shopping… Since that time, we have been focused on radically redefining the Starbucks retail experience for our partners, customers and stores.

 

Or maybe Starbucks was just sick of everyone and their mothers talking about the pumpkin spice latte and decided to attract attention elsewhere.

Starbucks to Release New Holiday Drink: Chestnut Praline Latte.

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About Sin City Examiner

Rocktographer(Live Music Photographer), Motorsports & Beach Sports Photographer, based in Las Vegas & the Beach Cities in California; Website Developer, Food & Drink Photographer, Enthusiast and Critic with No-Sugar-Coating Reviews, Sports Handicapper, etc. No longer on Facebook, due to being discriminated against for using Fake Names, unlike the 'Drag Queens' of the GLBT Community that are allowed to do so. I urge everyone that reads this to leave Facebook for easier use at ( http://www.TSU.co/SinCityExaminer ) & ( https://plus.google.com/+KevinSinCityExaminer )

Posted on October 22, 2014, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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