Starbucks’ New Holiday Drink Could Take Down the Pumpkin Spice Latte
It’s the most caffeinated time of year.
The coffee chain will debut the beverage, its first new holiday drink in five years, in stores nationwide on Nov. 12, Starbucks confirmed to The Huffington Post. The chestnut praline latte was available in limited markets last year.
Other winter drinks include the gingerbread latte and the peppermint mocha latte. Starbucks will release its famous red seasonal cups on Nov. 1.
The introduction of the new drink could be due to a dip in sales during the 2013 holiday season, Starbucks CEO Howard Schultz alluded to in a statement.
Holiday 2013 witnessed a seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared to significant growth in online shopping… Since that time, we have been focused on radically redefining the Starbucks retail experience for our partners, customers and stores.
Or maybe Starbucks was just sick of everyone and their mothers talking about the pumpkin spice latte and decided to attract attention elsewhere.