Groupon continues apace with its strategy to evolve from online daily deals giant into a wider e-commerce player, with an emphasis on mobile and local purchases. Today the company is launching a new app called Snap — which provides you the user with a set list of products, and gives you money back when you purchase them by way of a photographed and uploaded receipt.
Snap has not been born in a Groupon vacuum: it comes out of an acquisition of a Toronto, Canada-based startup called SnapSaves that Chicago-based Groupon made in June of this year. It was a quiet move, picked up by local press but not many others. “It got some pick up in the Canada and Chicago media, but we didn’t proactively announce it to press because we knew this was coming,” a spokesperson tells me.
Those who were already SnapSaves customers will continue to be able to use their accounts as normal, just under a new (snappier?) brand name.
Snap is launching first in the U.S. and Canada, and while Groupon is open to expanding that to more markets, it’s initially going to test reception in North America.
Snap will be going head to head with a number of other apps that offer similar services including Checkout 51, Ibotta, Grocery IQ, Receipt Hog and SavingStar but what it will have over these others for now is scale. The app will be marketed to Groupon’s 52 million active customers, and Snap says that it already counts some 92 million active downloads of the app. “Our reach is unmatched in driving sales volume and velocity,” the company noted in ablog post announcing the deal.
After Quietly Acquiring SnapSaves, Groupon Launches Snap, Paying You To Shop | TechCrunch.