Taco Bell is swapping chalupas and gorditas for “poblano crema,” seafood, and smoked brisket — at one location, anyway. As promised back in April, the fast-food chain is ready to unveil its fast-casual concept, U.S. Taco Co., this Monday in Huntington Beach, California.
According to a press release, the test concept will offer “the best of America in a taco,” featuring a menu of 10 punnily named tacosflaunting various influences: The $10 “One Percenter” taco features lobster and garlic butter slaw atop flatbread, “Brotherly Love” recreates a Philly cheesesteak inside a flour tortilla, and the “Wanna Get Lei’d” features grilled mahi mahi and “Polynesian sauce.” (Aside from the 1% taco, most others are in the $3.25-$4.75 per taco range.) Papas fritas(fries) loaded with taco fillings are available, and milkshakes come with with edgy names like “Friggin’ Fried Ice Cream” and “Shut Your Pie Hole.” Notably absent: Taco Bell staples like rice, beans, and Dorito shells.
Taco Bell’s New Concept Starts Slinging $10 Tacos – The Chains – Eater National.