Everything nowadays is “natural.” Meander down the aisle of a supermarket and you’re bound to find “all-natural” fruit drinks and “natural” Cheetos.
You’ll find “natural” cookies and “natural” Tyson Valley chicken.
But what does “natural” even mean?
The label, it turns out, essentially means nothing. There are very few rules and regulations companies must abide by in order to label a food product as “natural.”
The truth is that there really is no clear definition for “natural,” which is why food companies weasel it onto packaging for odd, seemingly unnatural things like Cheetos.
On Grist, Nathanael Johnson says that 59 percent of customers always look for the “natural” food label before making a purchase, but it literally makes no difference.
Even the Food and Drug Administration doesn’t know what it means to be ”natural” since so many foods have been processed or altered in some way and it’s difficult to draw a distinction between what’s natural and what’s not.
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