Burger King, purveyor of burgers for breakfast and other starchy goodness, is abandoning its “Have It Your Way” slogan after 40 years and ungodly amounts of Whoppers.
You will now be encouraged to “Be Your Way,” which is what the advertising agency to which Burger King paid millions of dollars came up with as the soothing, inclusive slogan the chain needs in this Millennial age. To wit, from the Associated Press:
Burger King says that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok to not be perfect … Self expression is most important and it’s our differences that make us individuals instead of robots.
Good to know that even the people who make the fried foods that are making us all obese, costing us billions in healthcare costs, and eventually killing us is also concerned about each and every one of our precious, individual snowflake spirits. We are so lucky.
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