Google revealed a huge change in its search engine algorithm yesterday that will affect 90% of search results.
USA Today reports that the new system, called Hummingbird, actually went into effect roughly a month ago, but was not disclosed by Google until yesterday at a press event in Silicon Valley celebrating the company’s 15-year anniversary.
“It is really big,” said Google search executive Amit Singhal.
The changes were made, Singhal explained, to more efficiently answer complex and conversational search queries in addition to those consisting of only key words.
He said that searches along the lines of “How do I tie a bow tie?” or “White House history” have been becoming much more frequent recently.
According to USA Today, the change was unveiled at the Menlo Park, California, house of Google advertising senior vice president Susan Wojcicki.
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